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MarketingBeginner

Digital Marketing Strategy

Build an integrated, measurable digital marketing plan across audience insight, content, channels, conversion, and retention.

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English

Created by Nidool Demo Instructor · Updated Jul 2026

Digital Marketing StrategyPremium course

₦21,000

₦28,000

Course content

3 modules

Flexible schedule

4h 15m

Experience level

Beginner

Credential

Shareable certificate

AboutOutcomesCurriculumInstructorReviewsFAQs

About this course

Build practical, career-ready expertise

Build an integrated, measurable digital marketing plan across audience insight, content, channels, conversion, and retention. Work through focused lessons, practical activities, and guided resources at a pace that fits your schedule.

Aspiring digital marketers
Small-business owners
Founders and growth teams

Course details

Assessments

9 learning activities

Language

English · 3 subtitle options

Secure, backend-verified checkout

Learning format

Self-paced online course

Outcomes

What you'll learn

Define a focused audience and positioning
Select channels against journey goals
Build measurable campaign funnels
Use experiments and analytics to improve performance

Skills you'll gain

Marketing strategyCampaign planningConversion

Course content

There are 3 modules in this course

Move through 12 lessons and activities designed to turn new ideas into practical knowledge.

Market research: Guided lesson

Video · Preview

28m

Segmentation and personas: Professional field guide

Article

12m

Market and audience knowledge check

Quiz

10m

Meet your instructor

NI

Nidool Demo Instructor

Digital Marketing practitioner and Academy instructor

0 instructor rating 0 learners

An experienced practitioner focused on helping learners apply digital marketing through clear methods, realistic projects, and professional feedback.

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What learners are saying

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Module quizzes
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Final test
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Before you begin

  • No marketing experience required
  • A real or sample product to market

Positioning and objectives: Applied practice lab

Assignment

35m

Earn a course certificate

Add this credential to your profile and share your achievement.

Instructor

NI

Nidool Demo Instructor

Digital Marketing practitioner and Academy instructor

0 instructor rating 0 learners Independent instructor
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