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MarketingBeginner

Digital Marketing Strategy

Build an integrated, measurable digital marketing plan across audience insight, content, channels, conversion, and retention.

4.7

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(2,471 ratings)
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English

Created by Nidool Demo Instructor · Updated Jul 2026

Digital Marketing StrategyPremium course

₦21,000

₦280

Secure, backend-verified checkout

Course content

3 modules

Flexible schedule

4h 15m

Experience level

Beginner

Credential

Shareable certificate

AboutOutcomesCurriculumInstructorReviewsFAQs

About this course

Build practical, career-ready expertise

Build an integrated, measurable digital marketing plan across audience insight, content, channels, conversion, and retention. Work through focused lessons, practical activities, and guided resources at a pace that fits your schedule.

Aspiring digital marketers
Small-business owners
Founders and growth teams

Course details

Assessments

9 learning activities

Language

English · 3 subtitle options

Learning format

Self-paced online course

Outcomes

What you'll learn

Define a focused audience and positioning
Select channels against journey goals
Build measurable campaign funnels
Use experiments and analytics to improve performance

Skills you'll gain

Marketing strategyCampaign planningConversion

Course content

There are 3 modules in this course

Move through 12 lessons and activities designed to turn new ideas into practical knowledge.

Market research: Guided lesson

Video · Preview

28m

Segmentation and personas: Professional field guide

Article

12m

Market and audience knowledge check

Quiz

10m

Meet your instructor

NI

Nidool Demo Instructor

Digital Marketing practitioner and Academy instructor

4.7 instructor rating 0 learners

An experienced practitioner focused on helping learners apply digital marketing through clear methods, realistic projects, and professional feedback.

Learner feedback

What learners are saying

4.7

2,471 ratings

Overall learner satisfaction

Be among the first learners to review this course.

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Module quizzes
Applied projects
Final test
Quizzes
Assignments

Before you begin

  • No marketing experience required
  • A real or sample product to market

Positioning and objectives: Applied practice lab

Assignment

35m

Earn a course certificate

Add this credential to your profile and share your achievement.

Instructor

NI

Nidool Demo Instructor

Digital Marketing practitioner and Academy instructor

4.7 instructor rating 0 learners Independent instructor
View profile
4.8
1,655 ratings
4h 15m
12 lectures
Intermediate
₦23,000
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